With the advent of the internet, customers have access to information (B2B) like never before. Many times, customers end up being smarter than the various selling teams calling on them. Corporate messaging has evolved with this new paradigm promoted by the internet. Companies are investing heavily in campaigns centered on their corporate messages. However, far too often these corporate messages fall short of the needs of the SLG and Edu markets. Leaning on the repeat process defined by wash, rinse, and repeat digital marketing tends to fall short of reaching the B2G market much less – the B2SLG state, local, and B2Edu education markets. Let SLEd Services take a look at what you are doing and assist in making those winning strategies fit in the SLG and Edu marketplace.
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