You have the challenge of determining the various SLEd agencies that fall into the vertical market(s) your product or service can benefit, right, but there is no 10K or 8Q that you can go to for information. You have to be able to determine the various departments or agencies in state or local government that presents the best fit for you then find information that would be of value in understanding the goals plans and objectives of that agency ultimately developing that ‘go to market’ strategy. So, just figuring this out once then wash, rinse, and repeat across the country, right? It’s not that easy and our intent is to help you fully understand the aspects of SLEd as a means of improving your ability to identify targets, develop strategies and campaigns to get the target's attention, and ultimately deliver a winning value proposition that meets the needs of that target.
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